Looks like he finally found it here in Pittsburgh. He was looking for a new plot to do a sequel of his surprise hit "Night Of The Living Dead". When George became aware of the fact that the Monroeville-Mall could even give shelter in a nuclear war (remember: we are in the middle of the cold War), people came up with the idea to use the mall as perfect shelter in a case of zombie apocalypse. Romero and some of his friends went to the Monroeville Mall, one of the tremendous malls that really changed society in the late 60s. The idea to the movie arose in the early 70s, when George A. "Dawn Of The Dead" didn't just found the modern zombie genre, the modern zombie genre is still being defined by it. A lot of international re-releases followed, generations of filmmakers were influenced by "Dawn Of The Dead", innumerous copycats wanted a slice of the pie. In 1983, when it was released on VHS, 750,000 copies were sold only in the US. It made 55 million USD (inflation-adjusted 1020: 179 million USD) at box offices worldwide (production costs 500,000 USD). In 1978, it took the entire film world by storm. Whether the audience or the critics - eben after 30 years Dawn Of The Dead hasn't lost any of its fascination. These days, Romero's apocalyptic zombie flick is one of the most important horror movies of film history.
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